Retail Sales Executive Essex

• Location: 

  United Kingdom,Chelmsford, Ipswich

• Posted: 23/10/2009 12:12

ROLE OBJECTIVES
*To achieve the budgeted sales revenue and maximise retailer sales performance for the designated outlets within their portfolio & build retailer advocacy by delivering perfect in-store execution of the Scratchcards & Draw Based Game categories, selling in Marketing-Activity-Plans (e.g. new games, advertising) & customer-specific initiatives, and sharing best practice on how to maximise sales of the National Lottery.

ACCOUNTABILITIES
*Deliver target sales revenues for the designated territory.
*Maximise revenue per Terminal through optimising terminal location (right outlets & best location in-store), identifying opportunity gaps and developing customer-specific insights and recommendations to convert sales growth opportunities.
*Increase advocacy and support for The National Lottery through all retail outlets visited quarterly, maximising sales opportunities and communicating the importance of Perfect In Store execution.
*Implement the territory strategy as agreed with the RBM, at outlet level maximising time spent to business need through efficient journey planning.
*Improve management of the delivery of the National Lottery proposition (i.e. Brands, POS, New Product Launches) at outlet level, following necessary player protection and mandatory National Lottery Commission (NLC) requirements.
*Train staff in new, and where appropriate existing, Lottery outlets to be able to deliver perfect in-store execution, maximise sales conversion opportunities, handle Lottery transactions efficiently as advocates of the National Lottery and maintain retailer vigilance.

SKILLS & EXPERIENCE
*Demonstrable knowledge of retail execution including brand activation
*Demonstrable experience of successful face-to-face selling
*Proven ability to successfully interact with and manage customers
*Proven ability to analyse financial and business performance providing insight and recommendations to customers
*Demonstrable experience of successfully training 3rd parties
*Demonstrable PowerPoint skills

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